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Asian American Heritage Month: API AF
API AF is an unapologetic celebration of Asian & Pacific Islander cultures and stories. It represents the API community taking pride and ownership over the complexity and vastness of their experience.
My role as a designer included creative concepting for both visual design and marketing strategy, as well as executing social, email,
on-channel, and experiential activation design.
Designer
Partners
Jasper Wong (Artist/Illustrator)
Anime Expo
As part of our API AF campaign, our team ideated and executed an activation at the 2022 Comic Con that involved a trivia game hosted by anime influencers on site.
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