Made by Her:
Monuments

Throughout history, women's contributions and discoveries have been overlooked, forgotten, or hijacked. This inequality is evident in our public spaces, where real, accomplished women are frequently missing.

As an extension of our Made by Her campaign, Hulu partnered with artist Saya Woolfalk to create monuments honoring the lives and spirits of three visionaries who made history: Coretta Scott King in Atlanta, Marjory Stoneman Douglas in Miami, and Ruth Bader Ginsburg in Los Angeles.

This project continued to evolve into a VR site to make the monuments as accessible as possible, an animation series, and more.

Learn more at MadebyHer.Hulu.com.

Role

Art director, Lead Designer

Awards

Clio award for our microsite

Webby award for video - Diversity and inclusion.

Partners

Active Theory, Noun, BWA Studios

VR Website

Live site: MadebyHer.Hulu.com

We created our site in an effort to make the monuments we were building as accessible to the world as possible. For that reason, we wanted the experience to be immersive: the environment correlates to real time weather/environment (ie if it's raining and dark in Atlanta it is in our site as well!), and sound design was particularly chosen to replicate the environment and wildlife in the corresponding cities.